“We believe that every relationship matters.”

In 2019, Souly is founded with a heartfelt belief that every relationship holds immense value. We were inspired to transform the gifting industry into something both practical and creatively profound. At Souly, we’re dedicated to making your special moments even more memorable. We understand that a gift is not just an object; it’s an expression of love and appreciation. That’s why we carefully curate a wide range of gifts for every occasion, from birthdays to anniversaries and everything in between.

We realized that true gifting magic goes beyond the item itself. It’s about the joy of surprising a loved one, the warmth of a heartfelt message, and the happiness of knowing you’ve made someone’s day brighter. So, we made it our mission to ensure that your gift is not just a package but a moment of pure joy.

Over the years, we’ve grown and evolved, thanks to the incredible support of customers like you. We’ve expanded our offerings to include customizable options, allowing you to add that personal touch that makes your gift truly unique.

Our commitment to excellence is unwavering. We aspire to be the very best in the gifting industry, continuously improving our services, listening to your feedback, and finding innovative ways to make your gifting experiences even more special.

At Souly, we believe in the power of relationships, and we’re here to help you celebrate each one, no matter how big or small. We’re on a mission to remind the world that love and kindness can change lives, one thoughtful gift at a time.

So, let’s continue this beautiful journey together, celebrating the importance of every relationship and spreading happiness through the magic of gifting.



To be everyone’s most preferred gifting curator in enhancing relationships.



Attention to detail is our cornerstone, from product packaging to personalized services.

Building lasting relationships is our central; we connect people through thoughtful gift-giving.

Crafting exceptional, purposeful gifts is our passion, creating beautiful, meaningful gifting experiences.

Delivering heartfelt appreciation to your loved ones’ doorsteps is our promise, ensuring unforgettable sentiments.

Meet Our Founder


Meet Jacqueline Yong, the vibrant co-founder of our imaginative gifting wonderland! She used to be a banker and had a promising career in China too. But now, she’s the one who dreams up our awesome gifts. As a loving mom to an energetic ball of sunshine, Jacqueline infuses her work-hard-play-hard ethos into every ribbon, tag, and bow. Jacqueline is full of ideas, loves to chat, and always has something interesting to share. She also believe gifts aren’t just wrapped in paper; they’re tied with love, laughter, and an endless supply of inspiration. Embracing the philosophy that life is our own story waiting to be penned, she’s the muse behind our charming creations – where every gift becomes a chapter of joy and wonder.

Our company mission is to promote the culture of gifting in our society while also caring for the environment. Through souly.com.my, I aim to provide thoughtful, purposeful, and full reusable gifts that bring joy to the receiver. I also believe through gifting, we can build bridges for relationships while spreading happiness and love to people’s lives.”

Meet Our

magic Makers


Relationships is the foundation of everything in life, and gifting just happens to serves as the bridges that connect hearts across the journey.


Luck is what happens when preparation meets opportunity. There’s always a silver lining in all situations even when there’s some mishaps. If it’s to be, it’s up to __ .


I may seem ‘fragile’, but I’ll master the art of discomfort because I know that stepping out of the comfort zone is where the real growth happens, and I’ll do my best to achieve it.


In the realm of gifting design, I weave stories with visuals, crafting heartfelt connections. From pixels to emotions, each stroke, each detail holds a story, a connection waiting to be felt. Step into a world where art speaks and gifts become memories.


Meaningful connections are strengthened through thoughtful and personalized gifts. I believe in the power of intention and sentiment behind each gift, aiming to create lasting memories and enrich relationships through curated experiences.